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It is my belief that successful design is a collaborative balancing act that respects the wants and needs of the user while still striving for creative innovation.
Dr. Michael Choe is a chiropractor and acupuncturist in the Chicago area. The logo design uses the spinal region of the human form as a focal point. The chosen cool color palette is meant to represent a feeling of pain relief but the logo is meant to be adaptable to different color palettes if necessary.