Cars.com Vehicle Research Experience

WEB

Cars.com Vehicle Research Experience

As part of a replatforming project the redesign of the Cars .com vehicle research pages was a very large project that spanned several years. The challenge was creating a mobile-first responsive design that an extremely large amount of dynamic content (basically almost every car made from 1991 to present day) could adapt to while still maintaining a useful experience and a upholding the Cars.com brand voice. This effort was responsible for a large increase in traffic flow from vehicle research to dealer inventory.

View the Cars.com research experience

FLEXIBLE

The Model List Page went from a limited desktop only experience to being fully responsive with list and grid views.

The Make Model & Year page went from a limited desktop only experience to being fully responsive with editorial, OEM, and user generated content.

The Make Model Year & Trim page is a whole new addition to the vehicle research experience on cars.com. The goal of the page is to provide the user with meaningful content and all possible vehicle options at the trim level. This large amount of content would be accessible across all devices.